Alanna Laforet

Alanna Laforet is a founder, product leader, and strategic operator with two decades of experience reshaping how media, advertising, and emerging technology interact. She is the CEO of Laforet Consulting, a boutique firm focused on experience transformation at the intersection of technology and humanity, and Chief Growth & Ecosystem Officer at enGEN3, a participatory storytelling platform building infrastructure for licensed fan co-creation and revenue sharing.

Alanna's career spans the full arc of digital media's evolution — from co-founding and selling Right Media(acquired by Yahoo) and AdMeld (acquired by Google), to leading digital sales at Condé Nast, managing programmatic supply at Omnicom Media Group, and serving as General Manager of the IAB Tech Lab, where she helped author foundational standards including OpenRTB and ads.txt. She later moved deep into Web3 as Head of Advertising Technology at ConsenSys and Publisher & CRO at Decrypt Media.

Today she works at the frontier of AI, compliance, and storytelling — advising organizations on product strategy, machine learning, CTV, programmatic infrastructure, and the governance of emerging technologies.